Siboney 1920 Gran Reserva Familiar

United Brands

Santo Domingo, Dominican Republic

Services
  • Brand Redesign
  • Hand-Painted Illustration
  • Packaging Design
  • 3D Prototyping
  • Custom Glass
  • Custom Closure
  • Alignment-Proof Neck Label
  • Vendor Sourcing & Management
Backstory

Siboney 1920, a classic Dominican rum, represents the history and romance of Santo Domingo. Named for the year the Cochón-Calvo brothers founded La Colon, the first distillery in Santo Domingo, this is a hallmark of rum history.

In need of an update, United Brands asked us to fully reenvision the product brand and help them tell their story with emotion.

Don’t tell a story. Make them feel it.
Our Solution

Inspired by art and architecture of the Dominican Republic circa 1920, we crafted a multi-layered package.

Art deco styling popular provided the bold crest; lhand-illustrated andmarks of the Ciudad Colonial as they appeared in the brothers’ lifetime frame the 3/4 wrap label

Domed pools form at the shoulder, referencing the 3 pools of the Rio Ozama that passes by La Colon, and cascade to the solid base of their brand.

Crafted to attract international distributors, this product enters the market in Q4 2024.

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