“Your work has helped define the future of our company. You have our utmost appreciation.”
Siboney Centenario
United Brands
Santo Domingo, Dominican Republic
Services
- Brand Identity
- Packaging Design
- 3D Prototyping
- Custom Glass & Closure
- Neck Hanger Booklet Design
- Materials Sourcing
- Vendor Sourcing & Management
Backstory
With the launch of Centenario, Ron Siboney pays tribute to their history as the original and oldest rum maker in Santo Domingo.
As part of an effort to revamp the Siboney brand, United Brands asked us help them establish Siboney as the definitive Dominican rum and attract international distributors with this ultra-premium limited edition.
Build on the past. But don’t stay there.
Our Solution
Reference Siboney’s past and their confidence in the future through an elegant, simple shape and eco-conscious materials.
The contemporary design subtly represents an arrowhead tied to a wooden staff. Wide shoulders, sturdy base, and vertical lines frame the arrowhead with a modern and formidable silhouette.
Crafted to attract international distributors with their new flagship product, this product enters the market in Q4 2024.
