Veleiro Reserva Especial
Ron Veleiro
Dominican Republic
Services
Product Strategy
Illustration
Packaging Design – Primary & Secondary
Vendor Sourcing & Management
Backstory
Ron Veleiro, a family-owned Dominican rum producer, approached us to redesign their ultra-premium product to attract investors and international distributors.
We used a vintage old-world motif and classic design to showcase their connection to heritage rum styles.
We supported their efforts with marketing, presentation materials, and secondary packaging for strategic distinction with clean, purposeful aesthetic.
Results
Our efforts across multiple Veleiro projects helps solidify a relationship with Sazerac; achieving distribution to North America, Europe, and China, focusing heavily on New York and LA markets.