Ron Veleiro Reserve

Ron Veleiro Hero Shot
Veleiro Reserva Especial

Ron Veleiro
Dominican Republic

Services

Product Strategy

Illustration

Packaging Design – Primary & Secondary

Vendor Sourcing & Management

Backstory

Ron Veleiro, a family-owned Dominican rum producer, approached us to redesign their ultra-premium product to attract investors and international distributors.

We used a vintage old-world motif and classic design to showcase their connection to heritage rum styles.

We supported their efforts with marketing, presentation materials, and secondary packaging for strategic distinction with clean, purposeful aesthetic.

Ron Veleiro Angle
Pirate Ship Illustration
Results

Our efforts across multiple Veleiro projects helps solidify a relationship with Sazerac; achieving distribution to North America, Europe, and China, focusing heavily on New York and LA markets.