Cayman Spirits Company
Georgetown, Grand Cayman
Brand Identity Redesign
Label Design
Illustration
Vendor Management
The hard working premium mixing rums of the Cayman Spirits Company, Governor’s Reserve needed to be revamped to expand its market into high-end establishments and improve overall sales.
We were approached to accomplish this effectively while minimizing costs.
Improve quality perception via complete rebrand and label premiumization, using existing glass stockpile. Local history and pride were built into a handcrafted, ornate design; offset printed for highest quality.
First year sales increased 18% unaided by marketing. On- and off-premise market saturation goals achieved within 10 months. Distribution markets expand into North America and Europe. Effective design has enabled continuous brand growth for five years.
