Hilton Head Distillery

Hilton Head Island, South Carolina, USA

Services

Brand Positioning

Brand Redesign

Illustration

Copywriting

Packaging Design

Vendor Management

Marketing

Collateral & Merchandise

Digital Marketing

Website Design & Development

Backstory

Hilton Head Distillery, a highly creative local craft rum distiller, planned to release 14 ultra-premium spirits in 1 year.

We were asked to empower rapid portfolio expansion with a streamlined budget, while increasing brand affinity among the tourist and local markets.

“You are our go to. You have always exceeded our expectations.”
Our Solution

Show their personality. Redefine their brand strategy to appeal to their targets with adventurous, humorous messaging, authentic distiller details, and “America’s Island Distillery” positioning.

Cost effective packaging design system with “explorable” elements inspired by vintage action-adventure movies.

Sales surpass expectation with on-time and on-budget expansion. Helped drive 50%+ sales increase in 2022. Sustainable market growth driven by distribution and tourist demand.

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