Introduction

We help our clients launch new rums

and increase the value of their current products.

OUR EXAMPLES

• What is different about Roneros?

  We provide end-to-end guidance. Our team is assembled from some of the most experienced members in rum production and marketing.

  When you work with us, you’ll collaborate with Robert Burr, rum product developer and global rum ambassador. With Al Chisholm, former global brand guardian for Matusalem Rum. They open our client’s eyes to possibilities, rare industry connections, and plan your successful future.

  Experts in the beverage and CPG industries, our marketing team has over 1 billion in sales and decades of experience guiding global and local brands like Matusalem, E.J. Gallo, Hilton Head Distillery, Siboney, Sazerac, Atomic Brands, Bacardi, PepsiCo, Cayman Spirits Co., and United Brands.

• We get asked, why do we focus only on rum?

  The rum industry is underserved and under-recognized for its quality, creativity, and heritage. There is no product as rich with history, yet with such potential for creativity.

  Within challenging market conditions, rum brands have a rare opportunity to elevate their visibility and gain greater sales.

  So we formed Roneros® to help more of its great and unknown rum teams take advantage of this opportunity and grow.

  We offer our expertise in rum branding, marketing, and product development to new, upstart, and established rum product teams. We build long-term relationships, guide or refine your product development, increase sales, broaden distribution, and support throughout your products’ lifecycles.

OUR EXAMPLES