Mai-Kai Rum No. 1

Mai-Kai Brands

Fort Lauderdale, FL USA

Services
  • Product Strategy
  • Rum Profile Consulting
  • Rum Sourcing
  • Brand Refresh
  • Illustration & Typeface
  • Copywriting
  • Packaging Design – Primary & Secondary
  • Custom Glass & Closure
  • Vendor Sourcing & Management
  • Collateral & Merchandise
  • Website
  • Email Marketing
  • Social Design
The Rum of Iconic Mai-Kai Cocktails
Backstory

Legendary 1950’s Polynesian brand Mai-Kai has embarked on a massive renovation and relaunch of their historic Fort Lauderdale restaurant and entertainment venue.

Roneros developed a legacy rum that brought their history to life in every cocktail. Supported by a brand refresh and marketing that elevates their quality, the Mai-Kai is positioned to entice future generations as the premiere Polynesian entertainment destination in the United States.

Honor the past, embrace the mystery.

“The smartest branding team we have ever worked with.”
Our Solution

Honor the past, evoke the beauty and mystery of their venue, and appeal to a new generation of tiki afficionados.

 

To recreate the rum style of the golden age of tiki mixology, we coordinated a blend of iconic rum components: From Barbados, the classic 19th century Old Gregg Farm pot still was reawakened to create key marques, including the “JAWS” high-ester component. From Long Pond Distillery of Jamaica, legacy pot stills offered revered jamaican high-ester rums for richness and depth of flavor.

 

With lush detail, we showcase the founding story of the Mai-Kai and their original master mixologist Mariano Licudine. This immersive, history-centric approach graces the reclaimed passageways of the Mai-Kai, and can be found in every detail we have created for them.

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Mai-Kai Rum Website