A mix of storytelling visual and text show the ancient technique used to age this unique rum. A custom etched illustration of a victorian era diver releasing the barrel from the ocean floor.

Updated hand-illustrated logo that intertwines a VII with undersea shapes of sea foliage and creatures’ tails. Clear communication of where this rum is from and how it is made.

Sales increased post launch by 24% and enabled distribution throughout North American and European markets.

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